Before you go. This is free.

One email a week. Frameworks, case studies, and founder insights for building a business alongside your job.

A real-world framework for finding and testing your first business idea

Pricing psychology that lets you charge properly from day one

The exact questions I ask every founder before they commit to anything

Weekly case studies from my 200+ founder podcast interviews

First look at programme openings before they're announced publicly

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What readers say about the programme

Daniel Reyes

Went from a notes app idea to my first paying customer in 10 weeks.

Sophie Lindqvist

First customer paid within two months, while I kept my day job.

Ethan Park

I stopped overthinking and started talking to actual customers.

Grace Kim

Validated my idea in a weekend instead of spending months planning.

Noah Bergström

The pricing advice alone paid for the whole programme.

Isabelle Moreau

Having someone hold me to a deadline changed everything.

Liam O'Connor

Best money I've spent on myself in years.

Camila Torres

This gave my side hustle actual structure instead of good intentions.

Connor Fitzgerald

First time I've actually finished what I started.