Free Framework PDF
Validate your startup idea in one weekend, without writing a line of code.
Stop spending 6 months building a product nobody wants. Get a paid pre-sale, or a clean “no”, in under 10 hours. Built for people with a demanding job and not much spare time to waste.9.75 hrs
Total effort required (Thu–Sun)5
Real conversations with buyers£0
Spent on code, design, or tools1
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5 pages. Straight to your inbox. No fluff.The 4-point idea scorecard
Exact interview scripts for all 5 calls
Pre-sale messaging templates
What one weekend of real signal looks like
Not vibes. Every number below comes from applying the same 3 steps: a testable hypothesis, five honest conversations, and one ask for money.Avg. weekend cost
9.75 hrs
Conversations run
5
Spent on tools
£0
Confidence, hour by hour
Signal replaces guesswork as real conversations happenWhat 5 calls actually get you
Only paid pre-sales count as a real "yes"Paid pre-sale
Strong signal, no pay yet
Polite interest only
5
calls
9.75 hours vs 6 months
Hours spent before you know if the idea is worth building98%
less time
9.75 hrsThis framework (Thu–Sun)
~480 hrsTypical MVP build (6 months)
Your GO / KILL threshold
A pre-sale from at least 2 of 5 calls clears the bar2
Paid pre-sales
The 3-Step Process
A systematic approach to finding out if the market actually wants your product before you invest hundreds of hours building it.Step 1Friday Evening
Turn the idea into a testable sentence
Write a hypothesis five conversations could prove false. Define your exact 'specific who', 'costly problem', 'measurable outcome', and 'price'. Set strict kill criteria before you speak to anyone.Step 2Thursday Outreach → Saturday Calls
Five problem interviews. Don't pitch.
Find out if the problem is real, recent, and already costing them money. Ask about past behavior, not opinions. Score every call on signal points to filter out polite interest.Step 3Sunday
Ask for money, not feedback
A pre-sale is the first thing that costs them something, making it the only signal that counts. Offer a small refundable deposit to hold a slot. Then evaluate your kill criteria: GO, ITERATE, or KILL.Don't build in the dark
Trusted by professionals who stopped overthinking and started testing.
I finally have a plan instead of just an idea I kept putting off.
The weekly check ins are what actually got me to ship something.
Practical advice, no fluff. Wish the sessions were a bit longer.
Went from a notes app idea to my first paying customer in 10 weeks.
First customer paid within two months, while I kept my day job.
Solid framework. Took me a couple of sessions to really click with it.
The GROW model made this feel achievable instead of overwhelming.
Best money I've spent on myself in years.
Great coaching, though I'd love more templates to work from.
I stopped overthinking and started talking to actual customers.
Having someone hold me to a deadline changed everything.
Good structure and honest feedback, exactly what I was missing.
Signed my first client in a weekend instead of months of planning.
The pricing advice alone paid for the whole program.
Really helpful coaching, just wish it started sooner in my week.
First time I've actually finished what I started.
Clear plan, real deadlines, and someone who actually follows up.
Helped me get unstuck fast. A few sessions felt a bit rushed.
I got my first paying customer without touching my job security.
Direct, no nonsense coaching that respects how little free time I have.
Really solid guidance, would like even more one on one time.
Turned my side project from a hobby into an actual business.
The accountability structure is worth it on its own.
Great value for someone building this around a full time job.
Someone finally treated my side project like a real business.
The 90 day structure kept me from drifting like I usually do.
Genuinely useful sessions, though scheduling took a bit of back and forth.
I stopped waiting for the right time and just started.
Clear next steps every single week, no guessing what to do.
Coaching was excellent, I just needed more time to apply it all.
Went from an idea to a paying client and a repeatable offer.
Worth it just for the honest feedback on my pricing.
Helpful and encouraging, would like a bit more written material.
I got unstuck faster than I expected, no wasted sessions.
The accountability alone justified signing up.
Really solid coaching, sessions occasionally ran a bit long.
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