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One email a week. Frameworks, case studies, and founder insights for building a business alongside your job.
A real-world framework for finding and testing your first business idea
Pricing psychology that lets you charge properly from day one
The exact questions I ask every founder before they commit to anything
Weekly case studies from my 200+ founder podcast interviews
First look at programme openings before they're announced publicly
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What readers say about the programme
DR
Daniel Reyes
Went from a notes app idea to my first paying customer in 10 weeks.
SL
Sophie Lindqvist
First customer paid within two months, while I kept my day job.
EP
Ethan Park
I stopped overthinking and started talking to actual customers.
GK
Grace Kim
Validated my idea in a weekend instead of spending months planning.
NB
Noah Bergström
The pricing advice alone paid for the whole programme.
IM
Isabelle Moreau
Having someone hold me to a deadline changed everything.
LO
Liam O'Connor
Best money I've spent on myself in years.
CT
Camila Torres
This gave my side hustle actual structure instead of good intentions.
CF
Connor Fitzgerald
First time I've actually finished what I started.
DR
Daniel Reyes
Went from a notes app idea to my first paying customer in 10 weeks.
SL
Sophie Lindqvist
First customer paid within two months, while I kept my day job.
EP
Ethan Park
I stopped overthinking and started talking to actual customers.
GK
Grace Kim
Validated my idea in a weekend instead of spending months planning.
NB
Noah Bergström
The pricing advice alone paid for the whole programme.
IM
Isabelle Moreau
Having someone hold me to a deadline changed everything.
LO
Liam O'Connor
Best money I've spent on myself in years.
CT
Camila Torres
This gave my side hustle actual structure instead of good intentions.
CF
Connor Fitzgerald
First time I've actually finished what I started.
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